The SDC Intelligence Center

The SDC Intelligence Center is the semantic layer between our data and the people who act on it. Every sales report, point-of-sale file and invoice lands in the data lake and Snowflake; HubSpot is where the team takes action. In between, the Intelligence Center turns raw data into one set of business definitions, so every AI-assisted plan, score and report is calculated the same way, and every recommendation can go straight to work.

How it fits

1Where the data landsData lake & SnowflakeManufacturer sales reports, Grainger and Fastenal point-of-sale, warehouse invoices and CRM history, loaded and kept in one place.
2The semantic layerIntelligence CenterOne definition of every number: like-for-like sales, account health, attention scores, coverage. AI-assisted planning and calculations run here, the same way for every team.
3The activation layerHubSpotPlans become visits, tasks, calls and deal updates in the CRM the team already works in. Every touch flows back to measure what moved.

You are looking at the middle layer, running on an invented business.

See it as each team sees it

Click a persona to step into that seat and see exactly what that team sees. Our manufacturers get transparency into their own line and the activity behind it. Our sales reps get planning and activation tools. Leadership gets one standardized view of the business.

Field sales repDrew HollisPlanning & activationChicago & Wisconsin territory. Start with Today's plan, the map and the three-week planner.Explore as field sales rep →Sales managerCasey BrooksCoverage & coachingSees the whole team: who visited whom, coverage, priority actions, deals.Explore as sales manager →ExecutiveMorgan HaleStandardized reportingCompany-wide sales, manufacturer coverage, the warehouse and adoption.Explore as executive →Inside salesRobin AmesPrograms & campaignsRuns the Ironridge calling program: priority actions, campaigns, account health.Explore as inside sales →AdministratorJordan AveryOperations & governanceEverything, including operations, data coverage and the governance register.Explore as administrator →Manufacturer partnerNorthfield Safety GlovesTransparency & activityWhat a manufacturer sees: only its own line. Sales, Grainger and Fastenal POS, customers, activity, initiatives.Explore as manufacturer partner →

What's inside

Planning: A rolling three-week visit plan, today's route and the planning map, built from attention scores and drive time.
Accounts: Search, the territory map and Account 360: sales by line, contacts, activity and health on one page.
Activity & Icculus: Every visit, call and email, including visits logged by voice from the road and approved by a person before they reach HubSpot.
Performance: Territory health, the sales explorer, Grainger and Fastenal point-of-sale, deal pipelines, and activity versus impact.
Programs: Inside-sales workspaces for a manufacturer line: ranked priority actions, calling campaigns and account health.
Company: Company-wide sales, manufacturer coverage, rep views, the warehouse, operations and data coverage.
Partner portal: A manufacturer's own view: sales against plan, point-of-sale, customers, initiatives and every touch made on its behalf. No other line's data exists in it.
In development: What the team is building next, in priority order, with status and what success looks like.

Every page carries a short guide on the side: what it shows, where the data comes from in the live system, and something to try. Switch persona any time from the side rail.

No sign-in, nothing to install. Changes you make (a saved plan, an approved call) are shared with other visitors and reset every night. Every name, account, sale, point-of-sale line and call on this site is invented for the demo.