Partner · Northfield Safety Gloves
Northfield Safety Gloves at Surpless, Dunn & Co.
A transparent look at the business on your fiscal year (FY27: Jun 2026 – May 2027). Targets are fixed for the year; the initiatives beneath them change month to month.
ANorthfield End-User Conversion — initiative status
Reps put the new Northfield display in front of buyers at independent distributors and logged what they heard.
Pipeline by stage (HubSpot)
| Stage | Sites |
|---|---|
| Target Identified | 83 |
| Contacted | 38 |
| Qualified | 16 |
| Sampling/Evaluation | 10 |
| Proposal | 1 |
| Closed Won | 0 |
| Closed Lost | 2 |
Ownership by SDC rep
| Rep | Sites owned | Contacted |
|---|---|---|
| Taylor Quinn | 38 | 11 |
| Riley Dawson | 36 | 10 |
| Casey Brooks | 28 | 6 |
| Drew Hollis | 23 | 4 |
| Jamie Reyes | 14 | 5 |
| Sam Whitaker | 11 | 2 |
Initiative work, FY27 month by month
Visits, calls and tasks logged at pipeline sites, and how many sites they reached, Jun 2026 – May 2027. Months not yet reached show as —.
| Month | Touches | Tasks | Sites reached |
|---|---|---|---|
| Jun 26 | 5 | 0 | 5 |
| Jul 26 | 4 | 2 | 6 |
| Aug 26 | 9 | 7 | 15 |
| Sep 26 | 2 | 5 | 7 |
| Oct 26 | 10 | 4 | 14 |
| Nov 26 | 2 | 2 | 4 |
| Dec 26 | — | — | — |
| Jan 27 | — | — | — |
| Feb 27 | — | — | — |
| Mar 27 | — | — | — |
| Apr 27 | — | — | — |
| May 27 | — | — | — |
What moved, October 2026
Editor's note from the Field Activity Update.
Northfield focus (sample). The field team visited independents in two metros with the new display. Buyers asked for pricing tiers and a sample program; two accounts placed opening orders.
Initiative activity by account
Every pipeline site touched this fiscal year.
| Site | Stage | In-person | Phone | Total | Rep(s) | Last touch |
|---|---|---|---|---|---|---|
| Bridgeport Machine Works · Cold Spring, MN | Sampling/Evaluation | 2 | 0 | 2 | Sam Whitaker | 2026-10-16 |
| Copper Creek Fabrication · Great Lakes, IL | Contacted | 1 | 1 | 2 | Drew Hollis | 2026-10-21 |
| Copper Creek Fabrication #2 · Reynoldsburg, OH | Qualified | 1 | 1 | 2 | Casey Brooks | 2026-08-24 |
| Corn Belt Public Works Dept. · Mishawaka, IN | Contacted | 2 | 0 | 2 | Riley Dawson | 2026-08-27 |
| Gopher Prairie Public Works Dept. · Saint Cloud, MN | Target Identified | 2 | 0 | 2 | Sam Whitaker | 2026-11-06 |
| Stonebridge Public Works Dept. · Joplin, MO | Target Identified | 2 | 0 | 2 | Taylor Quinn | 2026-10-27 |
| Arrowhead Public Works Dept. #3 · Clinton, IA | Target Identified | 1 | 0 | 1 | Taylor Quinn | 2026-08-21 |
| Black Earth Fabrication #2 · Topeka, KS | Contacted | 1 | 0 | 1 | Taylor Quinn | 2026-06-17 |
| Black Earth Public Works Dept. · Saint Cloud, MN | Contacted | 0 | 1 | 1 | Sam Whitaker | 2026-06-04 |
| Bluestem Machine Works #2 · Minford, OH | Target Identified | 0 | 1 | 1 | Casey Brooks | 2026-08-21 |
| Bluestem Manufacturing · Columbus, KS | Qualified | 1 | 0 | 1 | Taylor Quinn | 2026-08-20 |
| Buckeye Hollow Machine Works #4 · Grandville, MI | Qualified | 1 | 0 | 1 | Riley Dawson | 2026-10-05 |
| Crossroads Machine Works · Plymouth, WI | Qualified | 1 | 0 | 1 | Drew Hollis | 2026-08-20 |
| Elm Street Machine Works · Kansas City, MO | Target Identified | 1 | 0 | 1 | Taylor Quinn | 2026-07-30 |
| Great Lakes Ridge Machine Works · Savanna, IL | Target Identified | 0 | 1 | 1 | Drew Hollis | 2026-06-17 |
| Heartland Plains Fabrication #2 · Indianapolis, IN | Target Identified | 0 | 1 | 1 | Casey Brooks | 2026-09-21 |
| Heartland Plains Machine Works #2 · Texarkana, AR | Target Identified | 0 | 1 | 1 | Taylor Quinn | 2026-10-06 |
| Hoosier Ridge Foundry · Perryville, MO | Target Identified | 1 | 0 | 1 | Jamie Reyes | 2026-08-27 |
| Ironwood Public Works Dept. · Verona, PA | Contacted | 1 | 0 | 1 | Riley Dawson | 2026-11-05 |
| Kettle Moraine Foundry · New Glarus, WI | Target Identified | 0 | 1 | 1 | Drew Hollis | 2026-10-01 |
| Lantern Fabrication #2 · East Saint Louis, IL | Qualified | 1 | 0 | 1 | Jamie Reyes | 2026-08-31 |
| Maple Grove Machine Works · Kalamazoo, MI | Target Identified | 1 | 0 | 1 | Riley Dawson | 2026-10-13 |
| Sandhill Foundry · East Saint Louis, IL | Contacted | 1 | 0 | 1 | Jamie Reyes | 2026-09-01 |
| Sandhill Public Works Dept. #4 · Middleville, MI | Sampling/Evaluation | 1 | 0 | 1 | Riley Dawson | 2026-10-13 |
| Westfield Valley Public Works Dept. · Milwaukee, WI | Target Identified | 1 | 0 | 1 | Drew Hollis | 2026-06-01 |
| Yellowstone Trail Fabrication · Minneapolis, MN | Target Identified | 1 | 0 | 1 | Sam Whitaker | 2026-10-19 |
BFY27 KPI scorecard & progress to goal
Northfield Safety Gloves fiscal year Jun 2026 – May 2027. The thin marker on each bar is straight-line pace through today. 10 of 10 KPIs are measurable now; where HubSpot does not yet carry a dedicated activity type, the count comes from what reps wrote in their notes and is a floor, not a ceiling.
Targets on this sample scorecard are invented for the demo.
CTracking to target
Northfield Safety Gloves reported through 2026-10; 2026 and 2025 are compared through Oct so the periods match.
Cumulative dollar path
Months after 2026-10 are not yet reported; the page refreshes when the next monthly sales report arrives.
DActivity, month by month
Northfield carried a steady month of field visits and follow-up calls across the sample territory. Every figure on this page is invented for the demo.
Month by month, FY27
Northfield Safety Gloves-attributed touches per month, Jun 2026 – May 2027. Months not yet reached are empty.
Open the October 2026 Field Activity Update
EActivity vs. Impact
Where the Northfield Safety Gloves work went, by channel, beside where the reported dollars came from. Same channel definitions on both sides; two different periods, each stated under its chart. Activity is not the cause of revenue — read the mix, not a conversion.
Sales activity by channel
Fiscal year to date (Jun 01, 2026 – Nov 08, 2026)
Activity: HubSpot through Nov 8, 2026 · covered period Jun 1, 2026 – Nov 8, 2026
Revenue by channel
YTD 2026 through Oct 2026
Revenue: SDC reporting layer through Oct 2026 · refreshed Nov 8, 2026
| Channel | Activity touches | Share | Revenue | Share | Difference (pts) |
|---|---|---|---|---|---|
| Grainger | 0 | 0.0% | — | 0.0% | 0.0 |
| Fastenal | 0 | 0.0% | — | 0.0% | 0.0 |
| Other national accounts | 37 | 8.0% | $146K | 13.6% | +5.5 |
| Independent distribution | 325 | 70.5% | $830K | 77.2% | +6.7 |
| Rental | 43 | 9.3% | $86K | 8.0% | -1.3 |
| End users & public sector | 56 | 12.2% | — | 0.0% | -12.2 |
| Other / unclassified | 0 | 0.0% | — | 0.0% | 0.0 |
| Unkeyed / not yet matched | 0 | 0.0% | $14K | 1.3% | +1.3 |
| Total | 461 | 100% | $1.08M | 100% |
Sales activity is the count of in-person visits, phone & virtual meetings and logged emails attributed to this line by SDC's house rules: an association to the line's company record in HubSpot, the line tagged on the call or meeting, or the line named in the rep's note. A visit covering several lines is attributed to each line it named; nothing another line discussed is counted here. Each touch is placed in the channel of the account it reached; a touch that reached accounts in two channels is counted once in each channel, so channel shares are shares of channel touches and the distinct count is shown beside them. Revenue is the line's own sales ledger over the comparable window the Sales page already uses, placed in the channel of the ledger customer by the same crosswalk (customers keyed by HubSpot company id; unkeyed rows are their own row, never hidden). Activity is not the cause of revenue, and the two periods are different: activity runs on the fiscal year through the latest HubSpot refresh, revenue runs through the last month the line has fully reported. The two are shown side by side so the mix can be compared, not so one can be read as explaining the other.
FOpen Points & Action Items
A running list shared between Surpless, Dunn & Co. and Northfield Safety Gloves: what each side has agreed to do, who owns it, and where it stands. Either side can add a point, change its status or comment. This list saves on its own, independently of the data refresh behind the rest of this page, and nothing on it is ever deleted.
Shared between Surpless, Dunn & Co. and Northfield Safety Gloves. Points are never deleted; mark them complete. Times are shown in your local time zone.